Digital Marketing Partner for Leading Festive Event

Strategic Marketing Strategies For Beecraigs Festive Forest 2023

Introduction

Beecraigs Festive Forest, set in the stunning Beecraigs Country Park near Linlithgow, is renowned for offering a spectacular and magical festive experience for families. In December 2023, we had the unique opportunity to partner with Beecraigs Festive Forest with our event promotion services, handling all facets of their event marketing to ensure a successful festive season.

Objectives

Our primary objectives for the campaign were:

• Increase ticket sales and event attendance.
• Enhance brand awareness and engagement on social media platforms.
• Foster a connection with the audience by showcasing the unique festive experiences offered at Beecraigs Festive Forest.
• Attract an audience from across Scotland & beyond.

Our Strategy

To achieve these objectives, we devised a comprehensive digital marketing strategy encompassing paid advertisements, organic engagement, and influencer collaborations. We took a deep-dive into competitor events, their previous year’s marketing activities, website statistics & more to create a detailed marketing plan.

Paid Advertisements on Facebook

We aimed to leverage the power of Facebook’s targeting capabilities to reach diverse segments of potential attendees:

• Video Ads:
  • We created engaging video content that showcased the illuminated trails, Santa’s grotto, Mrs. Claus’ storytelling experience, and the delectable festive street food and drink offerings. These videos were designed to capture the magic and excitement of the event.
• Story Ads:
  • Utilising Facebook Stories, we crafted visually appealing, short-timed ads that highlighted key aspects and exclusive moments of the event, creating a sense of urgency and anticipation.
• Carousel Ads:
  • These featured multiple images and videos, allowing us to show different attractions and experiences, each with a call-to-action to book tickets.

Organic Social Media

We maintained a consistent and engaging presence on Beecraigs Festive Forest’s Facebook and Instagram pages:

• Content Calendar:
  • A carefully planned content calendar ensured regular posts highlighting event details, behind-the-scenes snippets, and countdowns.
• User-Generated Content:
  • Encouraged attendees to share their own photos and experiences, which were then reposted to build a sense of community.
• Interactive Posts:
  • Polls, Q&A sessions, and festive competitions were used to increase engagement and excitement.

Influencer Collaborations

To broaden our reach, we identified and reached out to local influencers who aligned with the family-friendly and festive nature of Beecraigs Festive Forest:

• Event Attendance:
  • We organised for influencers to attend the event, providing them with exclusive experiences to share with their followers.
• Pre-event Hype:
  • Influencers created content leading up to the event, generating buzz and excitement among their audiences.
    

Media Relations and Publicity

In addition to our digital efforts, we also handled traditional media outreach to maximise exposure:

• Press Releases:
  • Authored and distributed press releases to local and national media outlets to generate coverage of the event.
• Radio Station Partnerships:
  • Coordinated with radio stations for on-air mentions, interviews, and promotional ticket giveaways.
• Press Liaison:
  • Managed communication with journalists and media representatives to facilitate interviews and feature articles.
    

Results

The campaign was a resounding success, achieving the following:

• Increased Engagement: Social media engagement saw a significant uptick, with a 45% increase in likes, shares, and comments compared to the previous year.
• Boost in Ticket Sales: The targeted ad campaigns resulted in a 20% increase in ticket sales compared to 2022, with several dates selling out.
• Expanded Reach: The influencer collaborations brought in a new audience, resulting in a 10% increase in followers on Instagram and a 18% increase on Facebook.
• Press Coverage: The event received coverage from multiple high-profile media outlets, both online and offline, significantly boosting its visibility.
  

Event Promotion Services

Our strategic approach to digital marketing significantly enhanced Beecraigs Festive Forest’s visibility and attendance for their 2023 event. By leveraging paid ads, organic social media content, influencer collaborations, and media relations and publicity, we successfully connected with the audience and showcased the magic of Beecraigs Festive Forest. We are delighted to continue our partnership with event organisers, Rowen Events. We have built them a fantastic new website for their latest festive event and will continue as their digital marketing partner for all future events.

If you’re looking for a dedicated and results-driven digital marketing partner to elevate your next event, contact us today!