A Scottish windows and doors specialist with two showrooms and a job to do - keep Stirling's steady flow of enquiries coming while building Glasgow's from scratch. We built the website, and we run the SEO and paid search that feed it.
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NuView is a Scottish windows and doors specialist supplying and fitting composite doors, uPVC and aluminium windows, bifolds, French and patio doors - all installed by an in-house team, not subcontractors. The Stirling showroom is well established with a strong local reputation. The Glasgow showroom is newer and had to be grown from a much smaller footprint.
The commercial context is simple: this is a considered purchase. Buyers compare, they visit showrooms, they want transparent pricing and no pressure. The site had to earn trust quickly, make requesting a quote the obvious next step, and route different buyers - Glasgow, Stirling, town, suburb - through content that felt like it was written for them.
We built the website around one job: turning interest into enquiries and showroom visits. Every product range - composite doors, aluminium windows, uPVC, bifolds, patio and French doors - has its own dedicated pages for both Glasgow and Stirling, matched with location-specific content built for how buyers actually search in each catchment. Transparent starting prices sit alongside trust signals - the 4.9-star Google rating from 90+ reviews, FENSA registration, manufacturer guarantees, and the own-team installation promise.
An interactive door designer lets buyers configure a composite door before they ever pick up the phone. It engages them, qualifies them, and gives the showroom team a warm lead instead of a cold enquiry.
Then we run the growth. Google Ads is structured around high-intent product searches in the Glasgow catchment, tightly managed to keep spend on genuine buyers rather than noise. SEO covers the full two-showroom footprint, with content built for both traditional Google search and AI answer engines.
NuView now has a website built specifically to generate enquiries, backed by the SEO and paid search that keep them arriving. Real commercial signals - quote requests, home surveys and showroom visit bookings - land regularly across product ranges. Traffic from organic search is up 693% over the last 90 days as the SEO strategy takes hold, delivering the qualified visitors the newer Glasgow showroom needs.
It is not a website and some ads - it is a single lead-generation engine, built to prove itself in the numbers that actually matter: enquiries, showroom visits and jobs sold.