Our writing on AI, strategy, web and marketing - plus the best of what we're reading elsewhere. No filler. If it's here, it's worth your time.
For a private equity firm, the website is not a brochure. It is a due diligence asset that LPs, founders and bankers judge you…
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In an age of AI-generated sameness, authenticity has become the one thing competitors cannot copy. Here is how UK brands turn authentic marketing from…
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When someone asks ChatGPT for the best builder, dentist or agency in Glasgow, it names a handful of businesses. Here is how to make…
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Every agency now says it is "AI-powered". Almost none of them have changed how they work. Here is how to tell the difference, and…
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AI search is changing everything, but the fundamentals of local SEO have not gone away. If you run a Glasgow business, these are the…
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A website from one place, ads from another, a brand from someone else, and a report that ties none of it together. This is…
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