CJ Neill Construction builds architectural homes in Wanaka, New Zealand - the kind of work that speaks for itself on site but was being sold short online. They came to us for a website. They left with a sharpened identity, a ten-page SEO architecture, and a digital presence that finally matches the standard of the work.
Live site coming soon
Chris Neill and his team moved from Christchurch to Wanaka, and the team moved with them - which tells you everything about how the business is run. But the old website didn't. High-end architectural builds, full renovations and exacting finishing work were hidden behind a dated site that neither ranked nor converted.
The brief: make the online presence as good as the building work, and make sure Wanaka finds it.
We built the site around two audiences. Homeowners planning a build or renovation get clear service pages, honest copy and a straight path to a conversation. Architects and designers get a dedicated partners page that speaks their language - drawings respected, communication straight, finish guaranteed.
The design leads with the client's exceptional project photography: full-bleed imagery, a restrained monochrome palette drawn from their own signage, and quiet, modern motion throughout. One of the most striking heroes we've built - a testament to the client's photography as much as the design around it.
CJ Neill came to us with a logo that locals already recognised - a circular saw blade that had been on their signs and vehicles for years. Rather than replace it, we sharpened it. The blade was redrawn as a clean open ring with proper saw teeth, the old hammer-and-ruler details were retired, and the wordmark was rebuilt in a modern geometric type with Wanaka set into the lockup.
The refreshed identity now runs consistently across the website, vehicle signage and site hoardings - recognisably theirs, just built better.
A ten-page site with dedicated SEO architecture - individual pages for full builds, renovations, kitchens and bathrooms, each targeting what Wanaka homeowners actually search - with structured data throughout and on-page SEO green across the board. Fully responsive, fast, and built to grow as new projects and testimonials come in.
Designed and built to staging inside a single day using Pink Pine's AI-native build workflow. Builders in Wanaka. Homes built properly. Now with a website to match.
