AI-enabled growth engine
for an energy consultancy

A strong business ready to grow faster.

An independent energy consultancy with genuine pedigree - £25m+ saved for clients, more than 1,600 organisations served, 150 years of combined expertise, and a proprietary energy management platform their competitors don't have. The expertise was never in question.

What they wanted was growth. The digital side hadn't yet caught up with a business that had been moving fast on the commercial side. Their site was appearing in tens of thousands of Google searches every month - but ranking too far down for the commercial queries that mattered most. The visibility was there. The commercial capture wasn't. They needed modernisation without disruption, and a system built to turn deep expertise into steady inbound demand.

An AI-enabled engine across sales and marketing.

The insight from Discovery was that they had already done the hard part. The infrastructure was genuinely strong: proprietary platform, well-documented processes, a rich customer dataset. The opportunity wasn't to rebuild any of it. It was to get more out of what already existed.

Phase 1 focused on getting the foundations right. The brand was refreshed. The core service pages were rebuilt and taken live. Lead capture was built into each landing page with conversion tracking wired end to end. Four Google Ads campaigns were built and launched. An SEO programme was set in motion, publishing cornerstone content that targets the commercial queries the site should have been showing up for.

Phase 2 widens the engine. The website rebuild continues, moving from service pages to sector pages, then long-form authority content, so nothing goes offline. A monthly LinkedIn programme launches. AI-enabled systems being built on our Pink Pine OS will support the workflow going forward: content pipelines, live performance dashboards, review and approval flows.

The engagement also widened after Discovery to include the sales process itself. The fastest value we identified sits with warming the existing customer base and lead pipeline: quarterly value reports pushed automatically from their proprietary platform, Letter of Authority renewal alerts protecting against quiet churn, and segmented sector-specific comms that speak to each client's world. A lead intelligence layer built on their existing dataset, turning their CRM into a prioritised daily workflow for each salesperson, is the larger, later prize. Marketing brings in the new. Sales operations get more from what's already there.

Brand, website, systems, sales operations and demand generation, being built as one engine rather than separate projects.

Phase 1 delivered. Phase 2 building.

Five service pages rebuilt and live. Seven SEO articles published, each one targeting a commercial search query the business now shows up for. Four Google Ads campaigns running and optimising, with the platform campaign already the standout performer. Lead capture forms live across the key landing pages with dedicated conversion tracking. A first sector page built, with four more to follow from the same template. A monthly LinkedIn programme going live from July. Discovery delivered on the sales process, with a roadmap of nurture and sequencing quick wins scoped for delivery.

The brand and site are being brought up to the standard of the expertise behind them, methodically and without disruption. This is a live, compounding partnership rather than a one-off build. The next quarter is where it starts to show.